The typical hotel bar lost it’s appeal sometime a couple of decades ago. Hotels have struggled since then to figure out how to best utilize that space — and they don’t usually have much luck.
The independent hoteliers are leading the way, of course, but at least someone is doing it. There is a shift in what hotel guests are looking for, and these innovative business owners are recognizing it and taking advantage of it.
Hoteliers have noticed that younger travelers use hotel bars differently than in the 1990s. They like to eat a light breakfast, hold small business meetings or work alone on laptops in the afternoon.
"In the past, the bar was a place where people went to drink and socialize," says Omni’s Stephen Rosenstock. "Today, it’s also to conduct business and also to be entertained."
In talking about one particular hotel, the article said:
The space will include a bar, sofas, library, business center,
restaurant and wireless Internet. Mueller sees it as "a 24-hour meeting
Granted, this is happening in larger, more progressive markets, and it won’t work for just any hotel — BUT, the trend has always been for a business idea to be tried and tested elsewhere and then make itself known here in Richmond.
This sounds very plausible, and exciting. I can’t wait to see it make headway and start transforming some of that dead space.