In today’s RTD, a new type of restaurant for Richmond is highlighted in the article "Got milk? Oh, yeah, six kinds . . ."

The new eatery at 823 W. Broad St. was designed for folks who breakfast all day, or at least between 8 a.m. and 9 p.m. To accompany its 37 cold cereal choices (plus oatmeal, come winter), Out of the Box offers six kinds of milk, eight kinds of fruit and three candy toppings.

Plus juices, coffees, teas, energy drinks, muffins and yogurt parfaits.

It’s a simple concept not unlike building your own burrito or salad. Belly up to the corrugated aluminum bar, name your poison and shuck out $1.99 to $3.99 for a 16- to 32-ounce snap-crackle-and-popalicious bowl of sugary goodness.

"Out of the Box Cereal Co." is a very interesting concept, apparently borrowed from a franchise that is popular in other metro areas.  I heard about this last year, when the news of the impending opening was floating around.

I have to say that I’m skeptical, but interested to see how it does.  (And interested to try it out!)

Apparently, there is a fad of restaurants opening with a single-item men, i.e., "I heard of a store with nothing but french fries with 20 different sauces!".  hmmm…


4 Thoughts on “All cereal, all the time”

  • This place is great! I checked it out yesterday morning and think the atmosphere is pleasant and the food is good… I know it’s not gourmet, but hey, do YOU want to inventory a billion kinds of cereal and toppings? It’s much easier (and cheaper) to just go in and go nuts! (Or raisins, or chocolate…) I wish I’d thought of it first!

  • Sounds like a neat idea, I wish them luck. I cant say Im in a hurry to go out for cereal, but I could see the appeal potential if I, or others, were in the right area at the right time. I also imagine hot cereal would be attractive in a cold winter like the Farmer’s Almanac is forecasting we will have this year.
    I would expect the place to do well considering the novelty factor, but I wonder what its long-term potential is. Are we really so convenience oriented that we need someone else to pour our cereal? Or is the life of the restaraunt depending more on our demand of variety, and the fact that we want a different cereal or milk every morning, but we dont want to buy 30 kinds at the grocery store ourselves…

  • Limberwulf: From what I’ve read and heard, the variety factor is the selling point. They have 37 cold cereal varieties, and offer the ability to mix the cereals for one bowl or for a whole customized box to take home.

  • How much do you like mac

    When I saw this post (Link: Consumers say (mac ) cheese, please –, my first thought was, I wonder how long it will be before there is an all mac cheese restaurant? Lo and behold, take a look at

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